Department of Business Administration

Dr. Mary Kate Naatus, Chairperson

The Business Administration Department offers a major and a minor in Business Management, Marketing Management, and International Business.

Requirements for Business Management Major

Degree of Bachelor of Science

Nine of the required credits for the major count towards the Core Curriculum Requirements.

BA-151Principles of Management3
BA-155Principles of Marketing3
BA-240Organizational Behavior3
BA-282Leadership3
BA-325Ethics: Business and Economic Community3
BA-458Business Strategy3
BA-496Seminar in Business Administration3
BA-Two Electives from the list: Selected Business Electives 6
BA-Two BA- Electives6
CS-271Decision Support Systems 13
AC-151Principles of Accounting I3
AC-152Principles of Accounting II3
BL-161Introduction to Law and Contracts3
EC-101Macroeconomic Principles 23
EC-102Microeconomic Principles3
PO-100Perspectives on Politics 23
or SO-121 Introduction to Sociology
EC-300Statistics for Business, Finance and Economics3
FN-401Introduction to Corporate Finance3
Total Credits60
1

May count towards the Core Natural Science Requirement.

2

May count towards the Core Social Science Requirement.

Requirements for Marketing Management Major

Degree of Bachelor of Science

Nine of the required credits for the major count towards the Core Curriculum Requirements.

BA-151Principles of Management3
BA-155Principles of Marketing3
BA-250Consumer Behavior3
BA-325Ethics: Business and Economic Community3
BA-351Marketing Research3
BA-458Business Strategy3
BA-496Seminar in Business Administration3
BA-Two electives from the list: Selected Business Electives 6
BA-Two BA- Electives6
CS-271Decision Support Systems 13
AC-151Principles of Accounting I3
AC-152Principles of Accounting II3
BL-161Introduction to Law and Contracts3
EC-101Macroeconomic Principles 23
EC-102Microeconomic Principles3
PO-100Perspectives on Politics 23
or SO-121 Introduction to Sociology
EC-300Statistics for Business, Finance and Economics3
FN-401Introduction to Corporate Finance3
Total Credits60
1

May count towards the Core Natural Science Requirement.

2

May count towards the Core Social Science Requirement.

Requirements for International Business Major

Degree of Bachelor of Science

Nine of the required credits for the major count towards the Core Curriculum Requirements.

BA-151Principles of Management3
BA-155Principles of Marketing3
BA-246Export Management3
BA-325Ethics: Business and Economic Community3
BA-347International Management3
BA-458Business Strategy3
BA-496Seminar in Business Administration3
BA-Two electives from the list: Selected Business Electives 6
BA-Two BA- Electives 6
CS-271Decision Support Systems 13
AC-151Principles of Accounting I3
AC-152Principles of Accounting II3
BL-161Introduction to Law and Contracts3
EC-101Macroeconomic Principles 23
EC-102Microeconomic Principles3
PO-100Perspectives on Politics 23
or SO-121 Introduction to Sociology
EC-300Statistics for Business, Finance and Economics3
FN-401Introduction to Corporate Finance3
Total Credits60
1

May count towards the Core Natural Science Requirement.

2

May count towards the Core Social Science Requirement.

All majors must complete two (2) of the following Selected Business Electives

BA-245Customer Service3
BA-249Sports and Entertainment Marketing3
BA-319International Marketing3
BA-340E-Business3
BA-343Human Resource Management3
BA-347International Management3
BA-363Entrepreneurship: Creativity and Innovation3
BA-380Integrated Marketing Communication3
BA-421Doing Business Overseas3
BA-465Executive Seminar3

 Special Notes on core curriculum Requirements

1

All BA majors are encouraged to take MA-123/MA-124 as their math requirements because many graduate programs require calculus.

Special Notes on major Requirements

1

All majors must maintain a GPA of 2.30 or higher in all of their BA and cognate courses to remain in the major and to graduate.

2

Majors are allowed to take one BA minor. Courses taken towards the minor may not count towards the major.

3

 All BA majors are encouraged to participate in Co-ops and Internships (BA-295).

Minor Programs

Students may minor in Management, Marketing, or International Business by taking 18 departmental credits. It is recommended, although not mandatory, that 15 credits in cognate courses also be taken. GPA in minor must be 2.30 or higher.

Requirements for a Minor in Business Management

BA-151Principles of Management3
BA-155Principles of Marketing3
BA-240Organizational Behavior3
BA-282Leadership (cannot be double-counted)3
BA-Elective from the list: Selected Business Electives (cannot be double-counted) 3
BA-Elective at the 300-level or Above (cannot be double-counted) 3
Total Credits18

Requirements for a Minor in Marketing Management

BA-151Principles of Management3
BA-155Principles of Marketing3
BA-250Consumer Behavior3
BA-351Marketing Research (cannot be double-counted)3
BA-Elective from the list: Selected Business Electives (cannot be double-counted)3
BA-Elective at the 300-level or Above (cannot be double-counted)3
Total Credits18

Requirements for a Minor in International Business

BA-151Principles of Management3
BA-155Principles of Marketing3
BA-246Export Management3
BA-347International Management (cannot be double-counted)3
BA-Elective from the list: Selected Business Electives (cannot be double-counted)3
BA-Elective at the 300-level or Above (cannot be double-counted)3
Total Credits18

Courses

BA-151. Principles of Management. 3 Credits.

An analysis of the management process. Introductory course in management.

BA-155. Principles of Marketing. 3 Credits.

Business activities involved in the flow of goods and services from production to consumption.

BA-172. Principles of Salesmanship. 3 Credits.

Course focus is on the information, skills, and activities necessary for success as a professional salesperson including establishing and maintaining customer rapport and negotiating the sale. Explores the underlying relationship between being personally motivated to succeed and its impact on sales performance, including the motivational factors required to balance the demands of new and existing clients. Ethical principles and concepts are integrated.

BA-214. Corporate Analysis. 3 Credits.

This course equips participants with analytical skills to critically evaluate publicly traded companies. It includes written analysis of companies and the oral presentation of the results to a panel of industry experts. Students registered for this course may also take part in the Chartered Financial Analyst (CFA) global challenge. Prerequisites: BA-151, BA-155, AND MA-212.

BA-218. Media Business. 3 Credits.

An examination of media as a profit-making industry. The roles of sales, advertising and investors are viewed, as are trends of corporate media and entrepreneurship. Public relations and ethics are introduced. Prerequisites: # 1 COURSE FROM CM-115 CM-116 CM-117 CM-119 CM-120 HP-122.

BA-228. Introduction to Sports Management. 3 Credits.

This course is designed to help participants gain an indepth understanding of the fundamental principles and key skills associated with sports administration and management. Prerequisites: BA-151.

BA-240. Organizational Behavior. 3 Credits.

Interdisciplinary study of interactions between individuals and groups within organizations. Prerequisites: BA-151 BA-155.

BA-241. Advertising Management. 3 Credits.

This course covers the management issues in advertising. It focuses on the design and implementation of effective advertising as part of an integrated marketing communications program. Since most advertising decisions involve both the advertiser and an advertising agency, the advertiser is viewed in interaction with agencycreative, media, and research personnel. Prerequisites: CM-115 CM-117 OR CM-120 AND BA-151 BA-155.

BA-242. Sales Management. 3 Credits.

Organization and administration of the sales function with emphasis on the human factors. Prerequisites: BA-151 BA-155.

BA-245. Customer Service. 3 Credits.

Marketing techniques and procedures used by organizations to achieve and measure customer satisfaction - an essential in a competitive era. Prerequisites: BA-151 AND BA-155.

BA-246. Export Management. 3 Credits.

Research and studies in foreign markets to locate and develop export business, including payment systems, transportation, and logistics. Prerequisites: BA-151 AND BA-155.

BA-247. Marketing Communications. 3 Credits.

This course is designed as an exploration of the history, development and current strategies, tactics and technologies of Integrated Marketing communication (IMC). Using major communication theories, students will explore integrating the practices of marketing, advertising, public relations, publicity, special events, promotions, and a variety of promotional activities in a changing world of new relationships with consumers and new media technologies. Prerequisites: BA-151 BA-155 CM-115 CM-117 OR CM-120.

BA-249. Sports and Entertainment Marketing. 3 Credits.

Analysis of strategic marketing processes in the spectator events industry with emphasis on consumers, suppliers, and owners. Prerequisites: BA-151 BA-155.

BA-250. Consumer Behavior. 3 Credits.

An interdisciplinary approach to the study of marketing with the focus on consumers. Prerequisites: BA-151 BA-155.

BA-252. Direct Marketing. 3 Credits.

Examines the integrated into the operations of organizations. Includes traditional strategies (e.g. mail, telemarketing) and modern technologies (e.g. databases, Internet). Legal and ethical issues are also addressed. Prerequisites: BA-151 BA-155.

BA-253. Labor Relations. 3 Credits.

Labor history, legislation, and collective bargaining. Prerequisites: BA-151.

BA-282. Leadership. 3 Credits.

An examination of the foundations of leadership by major theorists. Current and emerging leadership models will be studied in the context of the business environment. Prerequisites: BM-240 OR BA-240.

BA-287. Introduction to Business Analytics. 3 Credits.

This course introduces students to some of the tools that businesses use to optimize their activities. Students will among others, learn how to use Excel Solver, POM QM and also conduct spreadsheet sensitivity analysis. Prerequisites: BA-240 BA-246 OR BA-250 OR AN EQUIVALENT COURSE APPROVED BY INSTRUCTOR.

BA-295. Co-Op. 3 Credits.

BA-316. Financial Services Marketing. 3 Credits.

This course applies marketing theory and analytical techniques in the financial industry. An essential part of the course is the development of marketing strategies and plans for financial service firms. Prerequisites: BA-151 BA-155 AND EC-300.

BA-319. International Marketing. 3 Credits.

Marketing activities involved in successful international business operations. Emphasis on the application of marketing principles to the international environment. Prerequisites: BA-240 BA-250 OR BA-246 OR PERMISSION OF INSTRUCTOR.

BA-325. Ethics: Business and Economic Community. 3 Credits.

An investigation of the responsibilities of management, ranging over problems encountered by both public and private, multinational and local concerns. Prerequisites: BA-240 BA-246 OR BA-250, AND TH-110 AND PL-100.

BA-327. Digital and Social Media Marketing. 3 Credits.

This course introduces students to the current thinking, practice and developments in digital and social media marketing, including: Social media marketing for B2C, B2B, not-for-profits, Internet marketing, online PR and reputation management, and mobile marketing. Prerequisites: BA-240 BA-246 OR BA-250 OR AN EQUIVALENT COURSE APPROVED BY INSTRUCTOR.

BA-340. E-Business. 3 Credits.

Examines new models, themes, and examples for describing electronic commerce and its impact on business and society. Prerequisites: BA-240 BA-246 OR BA-250.

BA-342. Sales Management. 3 Credits.

Organization and administration of the sales function with emphasis on the human factors. Prerequisites: # BM-151, BA-151 OR HP-127 # MM-151, BA-155 OR HP-129.

BA-343. Human Resource Management. 3 Credits.

Human resource management and personnel administration. Prerequisites: BA-151 AND BA-155.

BA-347. International Management. 3 Credits.

Examination of global business and the multinational corporation. Analysis and development of management strategies within the context of the political, legal, cultural and socioeconomic environment of the host nations. Prerequisites: BA-240 BA-246 OR BA-250.

BA-350. Operations Management. 3 Credits.

A survey of the various operations required to produce goods and services. Prerequisites: BA-240 BA-246 OR BA-250 MA-105 MA-106.

BA-351. Marketing Research. 3 Credits.

Basic methods and tools utilized in gathering and analysis of supportive marketing data for executive decision making. Prerequisites: BA-250 EC-300.

BA-363. Entrepreneurship: Creativity and Innovation. 3 Credits.

Challenges and problems in managing small businesses. Techniques of planning, obtaining funding for, and operating new and/or existing business ventures. Prerequisites: BA-240 OR BA-246 OR BA-250.

BA-380. Integrated Marketing Communication. 3 Credits.

This course integrates all the elements of the promotional mix, including advertising, personal selling, public relations, sales promotions, sponsorship, direct response, and interactive marketing. The course will emphasize ways in which IMC is used to ensure consistency of messages and complementary use of media to achieve maximum impact. Prerequisites: BA-250.

BA-381. Business Ethics and Legal Liability. 3 Credits.

This course provides an understanding of the legal and other exposures that confront organizations that fail to operate in a framework of honesty, integrity, and ethical behavior. It assists students to understand exposures in contracts and relationships with employees and third parties. It examines ethical behavior in business settings and shows the financial and other benefits to encouraging integrity across the enterprise. Uses case studies and exercises to illustrate concepts.

BA-382. Insurance and Risk Management. 3 Credits.

This course covers hazard risk and insurable exposures and techniques to mitigate them. It begins with the nature of risk. Then it examines avoidance, retention, reduction and transfer of risks. Topics include property, employer and general liability, homeowners and automobile coverages, the role of the modern risk manager.

BA-383. Enterprise-Wide Risk Management. 3 Credits.

This course covers the management of business and operational exposures in a framework of enterprise risk management (ERM). It examines the scope of risk management, the importance of risk identification, and the alignment of risk categories with the corporate business mode. It addresses functional, business unit, and key initiative exposures and the hierarchical structure to effectively manage the exposures. Prerequisites: AC-152 BL-161 EC-102 BA-319 BA-347 OR BA-351.

BA-384. Sarbanes Oxley Compliance. 3 Credits.

This course covers the requirements under the Sarbanes-Oxley legislation to increase the reliability of financial reporting and compliance with applicable laws and regulations. It covers the Public Accounting Oversight Board, parties regulated by the Act, policies mandated for public auditing firms, and the role external auditors. A major focus of the course deals dealing with the securities acts, audit and non-audit services, the role of the board of directors, and penalties for violations of securities and other laws.

BA-388. Introduction to Predictive Analytics and Visualization. 3 Credits.

In this course students are introduced to a variety of techniques including predictive modeling, data mining, and data visualization to analyze current and historical facts to make predictions about future business events. Students will, among others, learn how to improve their decision-making skills by boosting their visual thinking in this course. Prerequisites: BA-287.

BA-391. Supervised Independent Study in Management. 3 Credits.

Open only to departmental majors upon approval of instructor.

BA-394. Industry Internship. 3 Credits.

This field-work course involves the application of knowledge emphasizing the synthesis of business analytics theories and skills with industry experience. Students will work with actual businesses for practical experience. Seminars will be held and an evaluation paper required. Prerequisites: BA-287.

BA-414. Predictive Modeling. 3 Credits.

The course will introduce the student to higher level techniques of predictive modeling and analytics in a data-rich business environment. It covers the process of formulating business objectives, data selection, preparation, and partition to successfully design, build, evaluate and implement predictive models or a variety of practical business applications. It is a practice-oriented course will focus on applying data analytic tools to help companies answer critical business questions. Prerequisites: BA-287.

BA-421. Doing Business Overseas. 3 Credits.

This course is designed to expose students to the global business environment through short-term study visits to selected overseas countries. The aim is to help participants develop a better and more practical understanding of the political, economic, legal and cultural environments of the countries visited. Prerequisites: BA-240, BA-246, OR BA-250.

BA-430. Global Business Environment: Regional Studies. 3 Credits.

A focused study of the political, economic and business climate of a select region of the world. An inter-disciplinary study of global business with an in-depth focus. Special speakers, expert faculty and student research will be employed. Prerequisites: # MM-319 OR BA-319 # BM-347 OR BA-347.

BA-458. Business Strategy. 3 Credits.

In this class students learn and practice how to craft, implement and evaluate cross-functional decisions in an integrated fashion. They develop their strategic management skills through a series of business strategy simulation games. As part of a management team, they "own" a business and play the role of managers who develop policies and plans to achieve organizational objectives. Prerequisites: AC-152 BL-161 EC-102 AND EC-300.

BA-465. Executive Seminar. 3 Credits.

An examination of contemporary management issues conducted by senior decision makers from both private and public sectors. Open by invitation only to Honors students and other qualified advanced undergraduates.

BA-496. Seminar in Business Administration. 3 Credits.

This professional consultancy capstone course helps students to integrate and apply concepts, skills and techniques acquired in previous courses. The course requires deep student engagement, team collaboration and problem solving. This will be achieved by engaging with actual small/mid-size businesses. Participants will plan, execute and report findings of a consulting engagement with an assigned local business. Prerequisites: BA-458, AND EITHER FN-401 OR FN-415.