Department of Communication and Media Culture

Dr. Cynthia W. Walker, Chairperson

The Communication and Media Culture Department offers a major in Communication and minors in Communication and Journalism.

Requirements for Communication Major

Degree of Bachelor of Arts

CU-202Media Communications I3
CU-203Media Communications II3
CU-205News Writing and Reporting (WI)3
Take the following:
CU-275Public Speaking Workshop3
CU-255Ethics in Communications (Values)3
CU-400Research Writing (Capstone, WI)3
Communications Electives (choose 18 credits; see following description)18
Outside concentration (choose 12 credits; see following description)12
Total Credits48

Communications Major Electives

Students are required to take six courses (18 credits) with the CU designation, including cross-listed courses. The following groupings are suggested so that a student may gain expertise in a major area.

Writing and Publishing
CU/AR-157Introduction to Photography I3
CU/AR-158Introduction to Photography II3
CU/JN-208Broadcast Newsroom3
CU/JN-210Writer's Workshop3
CU/AR-232Art and Desktop Publishing3
CU/JN-304Principles of Media Law and Ethics3
CU/JN-310Advanced News Writing and Editing Workshop3
CU/JN-340Sportswriting3
CU/JN-341Art and Entertainment Journalism3
CU-352Conversations With Writers: Metro Seminar3
CU/JN-355Video Journalism3
CU-385Multimedia Reporting3
CU/JN-410Investigative Journalism and Advanced Features3
Media Business
CU-101Communication Basics3
CU-102Media Literacy3
CU/AR-214Art Advertising and Design3
CU-218Media Business3
AR-220Introduction to Computer Art3
CU-241Advertising Management3
CU-247Marketing Communications and Branding3
CU-260Radio Station I3
CU-261Radio Station II3
CU/WS-285Gender and Communication (DIV)3
CU-315Business and Professional Communication3
CU/AS-318African-American Communication In American Culture3
CU-350Public Relations3
Film History and Criticism
CU-190Introduction to Film3
CU-228Asian Film3
CU-256The Horror Film3
CU-265Screenwriting3
CU-282The Science Fiction Film3
CU-283The Conspiracy Theory Film3
CU/EL-293Today's Film Scene3
CU-307Art Commerce and the Cultural Impact of Disney3
CU-308Disney: Behind the Scenes3
CU-355Video Journalism3
CU-454Black Films3

Communication Major Outside Concentration - (12 credits)

To serve their individual goals, students must choose outside concentrations from classes in a single department or create a composite area of study from courses in several departments. After consultation with outside departments, students must send a one-page letter requesting the outside concentration to the Director of the Communication major. Courses accepted for double majors and minors in other departments can also be used for the outside concentration, but not for core or Communication electives.

Media Internships

The courses CU-295, CU-495 and CU-496 are internship courses offered in conjunction with the Center for Experiential LearningĀ and Career Services which can provide placement for students at on- and off-campus media sites. Internships receive CU elective credits and are encouraged for all majors. To gain credits, students combine work experience with concurrent academic study. On campus internships may include jobs at the Pauw Wow, Pavan and Peacock Pie under the supervision of a moderator.

Special Notes on Major Requirements

Requirements for the Minor in Communication

Select one of the following theory courses
CU-202Media Communications I3
orĀ CU-203 Media Communications II
Select one of the following writing courses:3
News Writing and Reporting
Business and Professional Communication
Research Writing
Take the following speaking course:3
Public Speaking Workshop
CU- Three CU Electives9
Total Credits18

Requirements for the Minor in Journalism

CU/JN-205News Writing and Reporting 13
CU/JN-304Principles of Media Law and Ethics3
CU/JN-310Advanced News Writing and Editing Workshop3
CU/JN-410Investigative Journalism and Advanced Features3
JN- Two JN Electives6
Total Credits18

Special Note on the Minor in Journalism

CU Courses

CU-101. Communication Basics. 3 Credits.

An entry level look at communication models and research. Students will think critically about verbal and non-verbal messages interpersonally and through media.

CU-102. Media Literacy. 3 Credits.

Developing an understanding of new and traditional media, how media products are constructed and how they construct our everyday reality in ways that are social, cultural, psychological and political, with strategies for integrating media literacy into educational programs.

CU-157. Introduction to Photography I. 3 Credits.

Beginning with basic camera operation, students learn the visual and technical elements that create a photograph. 35mm camera required. Prerequisites: CM-115 CM-117 OR CM-120.

CU-158. Introduction to Photography II. 3 Credits.

Directed toward developing a personal style of picture taking, this course includes dark-room experience in processing and printing black and white film. Prerequisites: CM-115 CM-117 OR CM-120 AND AR-157.

CU-190. Introduction to Film. 3 Credits.

Screenings, reading and discussions are used to introduce students to the basic elements of film and to build an understanding of cinematic art, development, history and theory. Prerequisites: CM-115 CM-117 OR CM-120.

CU-202. Media Communications I. 3 Credits.

An introduction to the study of media with a focus on the history of print, broadcasting, film, video games and the internet. Prerequisites: CM-115 CM-117 OR CM-120.

CU-203. Media Communications II. 3 Credits.

A survey of mass communication theories with a focus on how theories emerge from different historical eras and how such theories are still applicable to mass media events and industries. Prerequisites: CM-115 CM-117 OR CM-120, CU-202.

CU-205. News Writing and Reporting. 3 Credits.

An introduction to journalism, including a survey of print media, and practice in interviewing, reporting, and writing hard news and news feature stories. Prerequisites: CM-115 OR CM-117 STUDENTS IN CM-120 MAY THIS COURSE.

CU-208. Broadcast Newsroom. 3 Credits.

A course on the practical skills of broadcast TV. Students will be introduced to TV news writing and productivity. They will learn to shoot and edit news stories for broadcast. Prerequisites: CM-115 CM-117 OR CM-120.

CU-210. Writer's Workshop. 3 Credits.

A review of the basic rules of grammar in English intended for students who have completed composition requirements and wish to become better communicators. Also intended to assist students who may enter areas of media requiring strong verbal skills, and editing abilities. Prerequisites: CM-115 CM-117 OR CM-120.

CU-214. Art Advertising and Design. 3 Credits.

Appreciation of the non-verbal communication of visual images: light, color, shape, line, texture, design principles, etc. Studies through projects creating effective advertising images.

CU-218. Media Business. 3 Credits.

An examination of media as a profit making industry. The roles of sales, advertising and investors are viewed, as are trends of corporate media and entrepreneurship. Public relations and ethics are introduced. Prerequisites: CM-115 CM-117 OR CM-120 AND CU-202 OR CU-203.

CU-228. Asian Film. 3 Credits.

This course introduces students to the history of Asian film industries and landmark films. They will look at the major films and film makers of Hong Kong, Japan, Taiwan and Korea, as well as the popularity of the anime phenomenon and Indian Bollywood films. Prerequisites: CM-115 CM-117 OR CM-120.

CU-232. Art and Desktop Publishing. 3 Credits.

Creation of a brochure, mailer, newsletter or magazine at home or in business. Use of current programs per business world standards. Emphasis on aesthetic concerns. Prerequisites: #1 COURSE FROM CM-115 CM-116 CM-117 CM-119 CM-120 HP-122.

CU-241. Advertising Management. 3 Credits.

This course covers the management issues in advertising. It focuses on the design and implementation of effective advertising as part of an integrated marketing communications program. Since most advertising decisions involve both the advertiser and an advertising agency, the advertiser is viewed in interaction with agency, creative, media, and research personnel. Prerequisites: CM-115 CM-117 OR CM-120.

CU-247. Marketing Communications and Branding. 3 Credits.

This course is designed as an exploration of the history, development and current strategies, tactics and technologies of Integrated Marketing Communication (IMC) and branding. Using major communication theories, students will explore integrating the practices of marketing, advertising, public relations, publicity, special events, promotions, and a variety of promotional activities in a changing world of new relationships with consumers and new media technologies. Prerequisites: CM-115 CM-117 OR CM-120.

CU-255. Ethics in Communications. 3 Credits.

This course considers both the rational basis for good human action and, in particular, the application of those principles to the personal and social dimensions of communication. Topics such as truth speaking, fairness in reporting, truth in advertising, selection of data, bias in professional judgment, and so forth, will be considered. Values course. Satisfies values, but not core elective requirements. Prerequisites: CM-115 CM-117 OR CM-120.

CU-256. The Horror Film. 3 Credits.

A look at the horror genre as a metaphorical representation of social anxieties. The course traces the roots of horror from early European cinema to modern times, looking at the landmark films and the important stars and film makers of the genre. Prerequisites: CM-115 CM-117 OR CM-120.

CU-260. Radio Station I. 3 Credits.

A course in the practical skills of radio broadcasting. It teaches the basics of using equipment to produce, edit and broadcast a radio program. Productions students create will be part of the new campus radio station's programming. Prerequisites: CM-115 CM-117 OR CM-120.

CU-261. Radio Station II. 3 Credits.

An advanced level radio course, building on the skills learned in CU-260. Students learn to polish their interviewing, writing and remote news gathering and production skills. Students expand their knowledge and skills in radio production and the management of a small radio station. They will produce talk programming with multiple guests, perfect interviewing skills and produce and edit shows about campus and off-campus events with remote recording equipment.

CU-265. Screenwriting. 3 Credits.

This course is designed to introduce the fundamentals of writing for film and television. Students experience the same creative process as a professional screenwriter, moving through the various levels of a typical Hollywood "step" deal. During the first two weeks of class, the students conceive, plan, outline and "sell" their ideas for either a feature length film (75-120 minutes) or a television program (sit-com or drama series pilot). Prerequisites: CM-115 CM-117 OR CM-120.

CU-275. Public Speaking Workshop. 3 Credits.

An introduction to the techniques of public speaking and intensive practice in giving information and persuasive speeches. Performance evaluations and specific recommendations for improvement. Prerequisites: CM-115 CM-117 OR CM-120.

CU-280. Mediated Comm in Organizations and Society. 3 Credits.

Examination of how new technologies are being used to organize work, facilitate organizational decision making, conduct personal relationships, create communities and manage everything from personal interaction to global business organizations. Prerequisites: CM-115 CM-117 CM-120.

CU-282. The Science Fiction Film. 3 Credits.

A cultural history of the science fiction film genre. Through landmark films of the genre, students examine how the sci-fi film is a metaphorical reflection on the impact of relationship between society, science and technology. Prerequisites: CM-115 CM-117 OR CM-120.

CU-283. The Conspiracy Theory Film. 3 Credits.

The course looks at the themes of conspiracies and paranoia in film and popular culture. Students examine how social and political conflicts through the decades have created fears of large-scale corruption in organizations of power and how these fears were translated to the movie screen. Prerequisites: CM-115 CM-117 OR CM-120.

CU-285. Gender and Communication. 3 Credits.

This course is an introduction to the field of study of communications and gender. The objective is the explanation, observation, discussion and understanding of a gender and how it affects communication at the personal, group, organization and societal levels and how gender id portrayed in our culture through digital technology and the mass media.

CU-293. Today's Film Scene. 3 Credits.

Students will meet in Manhattan to view and analyze contemporary films, often before they are released to the general public. At times the film makers are likely to participate. The course will give students a knowledge of the contemporary film scene as well as skills in film analysis. Prerequisites: CM-115, CM-117, OR CM-120.

CU-295. Co-Op. 3 Credits.

CU-300. Film Theory and Criticism. 3 Credits.

To develop an understanding of film and TV and the ability to write about them, students will be introduced to major theoretical and aesthetic approaches, including auteur theory, genre theory, semiotics and spectatorship. Prerequisites: CM-115, CM-117 OR CM-120.

CU-304. Principles of Media Law and Ethics. 3 Credits.

An overview of laws governing writing and reporting, from first amendment to libel, roles of journalists in criminal cases and the relationship between the press and government. Looks at where the law stops and ethical obligations begin. Prerequisites: CM-115 OR CM-117 OR CM-120.

CU-307. Art Commerce and the Cultural Impact of Disney. 3 Credits.

This interdisciplinary course will explore how one company, using branding, corporate synergy, and transmedia storytelling has had an impact on the global economy, social institutions, public spaces, culture & our private lives. Prerequisites: CM-115 CM-117 OR CM-120.

CU-308. Disney: Behind the Scenes. 3 Credits.

Students travel to Walt Disney World for classes in learning skills and strategies connected to communication, teamwork, effective problem-solving, and management decision-making. A behind-the-scene tour is included. After the trip, students attend follow-up seminars of projects and discussion. Prerequisites: CM-115 CM-117 OR CM-120 MUST HAVE OVER 30 CREDITS.

CU-310. Advanced News Writing and Editing Workshop. 3 Credits.

Students build on expertise acquired in Cu205, developing skills further in newsgathering, editing, interviewing and layout. They will generate stories and complete assignments on deadline. Beat and specialized reporting, headline and feature writing, print vs. broadcast. Prerequisites: CU-205.

CU-315. Business and Professional Communication. 3 Credits.

How to communicate in various channels necessary for the efficient functioning of groups and organizations. This includes writing for all forms of print and online, as well as, understanding interpersonal interaction and group dynamics that support and promote effective teamwork. Prerequisites: CM-115 CM-117 OR CM-120.

CU-318. African-American Communication In American Culture. 3 Credits.

The communication styles of African-Americans have been integral in the creation of modern American culture. This course will trace the beginnings of this communication to its expression today in the United States. The evidence includes oral, visual, early written, and electronically mediated communication of African-Americans with specific examples in songs, dance, storytelling, and preaching artifacts, adornments and crafts pamphlets, slave narratives and journals and filmmakers, performers and composers. Prerequisites: CM-115 CM-117 OR CM-120.

CU-327. Digital and Social Media Marketing. 3 Credits.

This course introduces students to the current thinking, practice and developments in digital and social media marketing, including: Social media marketing for B2C, B2B, not-for-profits, Internet marketing, online PR and reputation management, and mobile marketing. Prerequisites: CM-115 CM-117 OR CM-120.

CU-340. Sportswriting. 3 Credits.

A study of the growth of this area of specialized journalism, including interviewing, reporting, and writing assignments for a variety of sports. Prerequisites: CM-115 CM-117 OR CM-120, CU-205 OR JN-205.

CU-341. Art and Entertainment Journalism. 3 Credits.

An overview of an area of specialized journalism: Arts and Entertainment. A look at the history and current issues in the arts, from early 20th century tabloids to today's bloggers, copyright concerns and arts in the community. Prerequisites: CM-115 CM-117 OR CM-120, CU-205 OR JN-205.

CU-350. Public Relations. 3 Credits.

Influencing public opinion is the major goal of public relations activities. This course examines the roles of opinion research, press agentry, product promotion, publicity, lobbying, public affairs, fund-raising and special events management in creating a favorable image for a client. Writing skills are emphasized. Prerequisites: CM-115 CM-117 OR CM-120.

CU-352. Conversations With Writers: Metro Seminar. 3 Credits.

A Metropolitan Seminar local travel course.: An introduction to the working habits and aesthetic ambitions of professional writers of books, screenplays, newspaper articles and other media content. Students will read writers' works, publicity and marketing material, then students will discuss the information with the authors in New York City.

CU-355. Video Journalism. 3 Credits.

A new form of journalism practiced today is on the web called video journalism. Students will investigate the format, producers and the future of this type of reporting. They will also take a close, critical look at its credibility. Prerequisites: CM-115 CM-117 OR CM-120.

CU-385. Multimedia Reporting. 3 Credits.

An introduction to the fastest growing segment of journalism, multimedia/online journalism. Students will learn the fundamentals of using digital audio, video and photo equipment, editing, participating in social networks and producing multimedia projects on the web. Class will also take a look at the financial and social impact of multimedia journalism. Prerequisites: CU-205 OR JN-205 CM-115 CM-117 OR CM-120.

CU-400. Research Writing. 3 Credits.

This course introduces the process of conducting various forms of quantitative and qualitative research related to the field of Communication. Students will develop and write an original research paper with the long term goal of presentation and/or publication. Prerequisites: CM-115 CM-117 OR CM-120, CU-202 OR CU-203.

CU-410. Investigative Journalism and Advanced Features. 3 Credits.

The practical application of investigative and public affairs reporting skills. Students will complete a major investigative news piece and gather information from public records and interview sources. Prerequisites: CU-205.

CU-454. Black Films. 3 Credits.

A survey of 20th century film making by and about African-Americans. Prerequisites: CM-115 CM-117 OR CM-120.

CU-495. Media Internship I. 3 Credits.

This course integrates study in a specialty area of media communications with a job experience in the field. Students will compare academic preparation to work place demands, and will think critically about choosing learning resources for the world of work. Prerequisites: CU-202, CU-203 OR CU-205.

CU-496. Media Internship II. 3 Credits.

This course integrates advanced study in a specialty area of media communications with a job experience in the field. Students are encouraged to think critically about media ethics and practice. Prerequisites: CU-202, CU-203 OR CU-205.

JN Courses

JN-205. News Writing and Reporting. 3 Credits.

An introduction to journalism, including a survey of print media, and practice in interviewing, reporting, and writing hard news and news feature stories. Prerequisites: CM-115 CM-117 OR CM-120.

JN-208. Broadcast Newsroom. 3 Credits.

A course on the practical skills of broadcast TV. Students will be introduced to TV news writing and productivity. They will learn to shoot and edit news stories for broadcast. Prerequisites: CM-115 CM-117 OR CM-120.

JN-210. Writer's Workshop. 3 Credits.

A review of the basic rules of grammar in English intended for students who have completed composition requirements and wish to become better communicators. Also intended to assist students who may enter areas of media requiring strong verbal skills, and editing abilities. Prerequisites: CM-115 CM-117 OR CM-120.

JN-295. Co-Op. 3 Credits.

JN-304. Principles of Media Law and Ethics. 3 Credits.

An overview of laws governing writing and reporting, from first amendment to libel, roles of journalists in criminal cases and the relationship between the press and government. Looks at where the law stops and ethical obligations begin. Prerequisites: CU-205 CM-115 CM-117 OR CM-120.

JN-310. Advanced News Writing and Editing Workshop. 3 Credits.

Students build on expertise acquired in Cu205, developing skills further in newsgathering, editing, interviewing and layout. They will generate stories and complete assignments on deadline. Beat and specialized reporting, headline and feature writing, print vs. broadcast. Prerequisites: CU-205 OR JN-205.

JN-340. Sportswriting. 3 Credits.

A study of the growth of this area of specialized journalism, including interviewing, reporting, and writing assignments for a variety of sports. Prerequisites: CM-115 CM-117 OR CM-120 CU-205 OR JN-205.

JN-341. Art and Entertainment Journalism. 3 Credits.

An overview of an area of specialized journalism: Arts and Entertainment. A look at the history and current issues in the arts, from early 20th century tabloids to today's bloggers, copyright concerns and arts in the community. Prerequisites: CM-115 CM-117 OR CM-120 CU-205 OR JN-205.

JN-355. Video Journalism. 3 Credits.

Students investigate the format, producers and the future of reporting on the web. Prerequisites: CU-205 OR JN-205 CM-115 CM-117 OR CM-120.

JN-385. Multimedia Reporting. 3 Credits.

An introduction to the fastest growing segment of journalism, multimedia/online journalism. Students will learn the fundamentals of using digital audio, video and photo equipment, editing, participating in social networks and producing multimedia projects on the web. Class will also take a look at the financial and social impact of multimedia journalism. Prerequisites: CU-205 OR JN-205 CM-115 CM-117 OR CM-120.

JN-410. Investigative Journalism and Advanced Features. 3 Credits.

The practical application of investigative and public affairs reporting skills. Students will complete a major investigative news piece and gather information from public records and interview sources. Prerequisites: CU-205 OR JN-205.