Sports Management Program

SM-103. Prin & Found of Phys Education. 3.00 Credits.

An examination of the historical and philosophical development of physical education from ancient times to the present. To acquaint the student with physical education as a profession. Course Type(s): Pluralism.

SM-150. History Culture and Business of Esports. 3.00 Credits.

This course will explore the history, culture and business of Esports, which has rapidly ascended in popularity globally. This course will provide students with detailed insights about the history of Esports and its evolution as well as its future growth and development. Students will gain understanding of the differences from traditional sport in terms of competitive gaming events, revenue generation, sponsorships, and other cultural nuances.

SM-202. Fundamentals of Coaching. 3.00 Credits.

An overview of current coaching theory and practice with a special emphasis on the scientific literature depicting best practices and professionalism. In addition, course content will include pedagogy, ethics, the physiological and psychological aspects of athlete development and approaches to teaching technical and tactical skills. This course includes field experience and active learning modules.

SM-228. Intro to Sports Management. 3.00 Credits.

This course is designed to help participants gain an indepth understanding of the fundamental principles and key skills associated with sports administration and management.

SM-250. Sport Communication. 3.00 Credits.

Media and public relations strategies in the sports industry are reviewed. Exposure to the use of web publications/multimedia and development. Prerequisites: SM-228.

SM-251. Finance in the Sports Industry. 3.00 Credits.

Managerial control in sports organizations is studied. Prerequisites: SM-228 AC-151 EC-101.

SM-255. Esports Branding and Marketing. 3.00 Credits.

This course will explore the marketing and communications functions, including advertising, promotions, and sponsorship, involved in the multi-billion dollar Esports industry. The course provides research, case, analysis, and other opportunities to learn of the effective principles, theories, practices, and methods involved with all aspects of Esports brand architecture and brand management through integrated marketing communication approaches.

SM-285. Management/Leadership- Esports Ecosystem. 3.00 Credits.

The purpose of this course is to understand the fundamental aspects and unique nuances of managing and leading in the esports ecosystem by examining relevant issues, globalization and strategic management.

SM-295. Credited Internships. 3.00 Credits.

SM-300. Sports Sales. 3.00 Credits.

The Sports Sales course provides students with an in-depth understanding of sales principles and strategies within the sports industry, with special emphasis on relationship-building and revenue generation. The course explores techniques in ticket sales, sponsorship acquisition, and corporate partnerships. Students will learn practical approaches to prospecting, pitching, and closing sales deals while gaining insights into customer service, retention strategies, and the use of data analytics in sports marketing. Through case studies, role-playing exercises, and industry guest speakers, students will develop essential skills to thrive in various sports sales roles. Learning Outcomes At the end of the course students, among other outcomes, will be able to: 1) Demonstrate a comprehensive understanding of sales principles and strategies relevant to the sports industry, 2) Apply effective techniques to enhance customer engagement and drive revenue generation, 3) Utilize practical approaches for prospecting, pitching, and successfully closing sports sales deals, 4) Develop sponsorship acquisition strategies and understand the process of forming corporate partnerships, 5) Critically evaluate case studies and apply learned strategies to real-world sales scenarios, and 6) Prepare for various roles in sports sales by demonstrating the ability to study diverse sales environments based on client needs. Prerequisites: SM-228 AND SM-251.

SM-310. Sports Law. 3.00 Credits.

This course will provide students an overview of law as it relates to sports topics including but not limited to sports representation and management, constitutional law, intellectual property law, Title IX and sports crimes. Prerequisites: SM-228.

SM-350. Sport Facility Operation & Event Mgmt. 3.00 Credits.

Planning, Organization and Operation of Sport Facilities and management of events. Prerequisites: SM-228.

SM-351. Contemporary Issues in Sport Management. 3.00 Credits.

This course will examine issues, challenges, implications and opportunities within the domain of the sports industry by exploring the socio-cultural, economic, political and other relevant issues in sports management. Prerequisites: SM-228.

SM-352. Sports Analytics. 3.00 Credits.

This course focuses on the study of athletic performances and businesses health of a sports organizations for the purpose to participate in optimizing these organizations' performances and successes. The course purpose is to learn how to monitor important off-field data metrics/ data analytics such as ticket sales, merchandise sales, fan engagement, etc. and participate in assisting decision-makers in sporting teams make better decisions directed toward the increase of growth and profitability. Prerequisites: SM-228.

SM-385. Esports Sales Sponsorship & Revenue Dev. 3.00 Credits.

The purpose of this course is to understand the fundamentals and the multifaceted strategies for sales/promotions, corporate sponsorship and revenue development in the realm of Esports.

SM-395. Esports Events Planning and Management. 3.00 Credits.

The purpose of this course is to learn how to plan and execute small and large scale events utilizing the latest in streaming technology, examine the different modalities for play, types of competition, strategies to develop teams, create online communities, and promote events through digital technology.

SM-399. Global Sports and Events Exploration. 3.00 Credits.

This course is designed to expose students to the ancient and global origins of sporting events and venues, specifically the ancient and modern Olympics of Greece, with additional insight into broader sport influences. In this course, participants will explore historical events and sites in order to gain practical understandings of their dynamic and lasting influence on global sports - as entertainment vessels, competitive events, and public venues. Additional travel course fee of $50.

SM-410. Legal& Ethical Issue in Sports. 3.00 Credits.

A hybrid values course that includes topics in policy development, labor movement in sports, collective bargaining in sports organizations, ethical dilemmas and implications. Prerequisites: SM-228; COMPLETE 6 CREDITS: 1 COURSE FROM COURSES PL-130 PL-140 AND 1 COURSE FROM COURSES TH-110 TH-120; Course Type(s): Values.

SM-450. The Global Sports Industry. 3.00 Credits.

The history and issues in sports from a global perspective. A pluralistic lens is used to explore the relationship of gender, culture, and social institutions on sports. Prerequisites: SM-228.

SM-496. Live Sports Production Internship. 3.00 Credits.

This course will students with hands-on experience in live broadcast sports production, focusing on various aspects such as camera operation, audio engineering, producing, and post-production editing. Students will serve on the production team of Saint Peter's Athletic Department's TV sports broadcast. Through practical application and mentorship, students will gain insights into the dynamics of live sports broadcasting and develop essential skills for a career in television production.

SM-499. Internship. 3.00 Credits.

Field work experience in the areas of Sports Management and/or Health & Physical Education. Course Type(s): Senior Seminar.