Graduate Marketing Science
Gulhan Bizel, Ph.D., Director, Master of Science in Marketing Science Program
A Masters Degree in Marketing Science is a STEM program designed for students from diverse backgrounds in Business, Marketing, Data, IT and more. Students will enter the marketplace with the ability to understand critical inquiry through different methods and approaches to evaluating strategies. They will examine the roles of mathematics, analytics, modeling, and psychology in analyzing and interpreting consumer data.
Program Availability
The courses are offered on a trimester calendar and during the summer at the Jersey City Campus
Degree Requirements
The degree requires 36 semester hours.
Advisement
The Program Director will advise students.
Time Limitation
Students are expected to enroll continuously until their programs are completed. Students are required to maintain satisfactory academic progress by maintaining the required grade point average and accumulating sufficient credits within the stipulated time frame of five years.
Curriculum - Master of Science in Marketing Science - Traditional track
| MS-500 | Mrktg Fundamentals: Customer Experience | 3.00 |
| MS-510 | The Influence & Persuasion of Consumers | 3.00 |
| DS-660 | Business Analytics | 3 |
| MS-518 | Mrktg Intelligence: Indust Anal/Strategy | 3.00 |
| MS-520 | Foundations of Social & Mobile Techs | 3.00 |
| MS-620 | Integrated Mktg With Mobile Comm/Dev/App | 3.00 |
| MS-630 | Web Analytics: Email Clickstream & SEO | 3.00 |
| MS-650 | Capstone Consulting Engagement | 3.00 |
| Select 4 Elective Courses from MS, DS or GB 1 | 12 | |
| Industry Experience | ||
| DS-597 | Applied Research Experience | 0 |
| DS-598 | Applied Industry Experience | 0 |
| Total Credits | 36 | |
| 1 | Other electives may be selected with the approval of director. |
Master of Science in Marketing Science Program - Professional Hybrid track
In addition to the traditional curriculum, students must complete an internship (DS-598 or DS-599) every trimester.