Graduate Marketing Science

Gulhan Bizel, Ph.D., Director, Master of Science in Marketing Science Program

A Masters Degree in Marketing Science is a STEM program designed for students from diverse backgrounds in Business, Marketing, Data, IT and more. Students will enter the marketplace with the ability to understand critical inquiry through different methods and approaches to evaluating strategies. They will examine the roles of mathematics, analytics, modeling, and psychology in analyzing and interpreting consumer data. 

Program Availability

The courses are offered on a trimester calendar and during the summer at the Jersey City Campus

Degree Requirements

The degree requires 36 semester hours. 

Advisement

Advisement will be done by the Program Director.

Time Limitation

Students are expected to enroll continuously until their programs are completed. Students are required to maintain satisfactory academic progress by maintaining the required grade point average and accumulating sufficient credits within the stipulated time frame of five years. 

Curriculum - Master of Science in Marketing Science

MS-500Marketing Fundamentals: Customer Experience3
MS-510The Influence and Persuasion of Consumers3
MS-515Applied Market Research and Analysis3
MS-518Marketing Intelligence: Industry Analysis and Strategy3
MS-520Foundations of Social and Mobile Techniques3
MS-620Integrated Marketing with Mobile Communications, Devices and Apps3
MS-630Web Analytics: Email, Clickstream and SEO3
MS-650Capstone Consulting Engagement3
Select four Elective Courses 112
Behavioral Research Methods
Mobile Marketing Mindset
Revenue Management and Consumer Pricing
Digital Marketing Analytics and User Experience
Enterprise Design Thinking
Total Credits36