Graduate Marketing Science
Joseph Gilkey, M.B.A., Ph.D. - Director, Master of Science in Marketing Science
A Masters Degree in Marketing Science is a STEM program designed for students from diverse backgrounds in Business, Marketing, Data, IT and more. Students will enter the marketplace with the ability to understand critical inquiry through different methods and approaches to evaluating strategies. They will examine the roles of mathematics, analytics, modeling, and psychology in analyzing and interpreting consumer data.
The courses are offered on a trimester calendar and during the summer at the Jersey City Campus
The degree requires 36 semester hours.
Advisement will be done by the Program Director.
Students are expected to enroll continuously until their programs are completed. Students are required to maintain satisfactory academic progress by maintaining the required grade point average and accumulating sufficient credits within the stipulated time frame of five years.
Curriculum - Master of Science in Marketing Science
|MS-500||Marketing Fundamentals: Customer Experience||3|
|MS-510||The Influence and Persuasion of Consumers||3|
|MS-515||Applied Market Research and Analysis||3|
|MS-518||Marketing Intelligence: Industry Analysis and Strategy||3|
|MS-520||Foundations of Social and Mobile Techniques||3|
|MS-620||Integrated Marketing with Mobile Communications, Devices and Apps||3|
|MS-630||Web Analytics: Email, Clickstream and SEO||3|
|MS-650||Capstone Consulting Engagement||3|
|Select four Elective Courses 1||12|
|Behavioral Research Methods|
|Mobile Marketing Mindset|
|Revenue Management and Consumer Pricing|
|Digital Marketing Analytics and User Experience|
|Enterprise Design Thinking|
Other electives may be selected with the approval of director.